An Easy Way to Improve Clout

I’ve had my Facebook account for a few years now and have amassed nearly 700 friends. The limit is 5,000, but I want to at least have a little bit in common with the people I accept as friends. Among these friends are several internet marketers, some of whom are very successful.

One of the things they all seem to have in common is how important it is to create and develop relationships on social networking sites, such as Facebook. I agree. Most, if not all, of these marketers, I personally know. I’ve been to seminars with them and to see them speak. We’ve shared laughs, drinks and ideas. Some very sharp people.

Recently I had a birthday. I hit the big 5-0, as they say. A milestone, many believe. When I first logged onto Facebook that morning, there were already dozens and dozens of greetings and well wishes from my friends. Some even offered ideas on how to clean cat urine. Some I’ve known since I was four or five, and others who I only know from Facebook and have never spoken with. They all wished me well.

Many had to rub it in about turning fifty, but all in good fun. I have to admit, it gave me a very good feeling. Just to know that these people took a moment out of their day to recognize a very special day in my life. That was nice. Many of them simply wrote those three magic words Happy Birthday, Steve.

Now those three words are magic to me because my name is Steve, but if you were wishing Katie a happy birthday, you wouldn’t call her Steve. Even the words Happy Birthday are two very powerful and magical words.

When I first opened my Facebook account, I didn’t have my settings set to notify me of my friends birthdays, so I only posted birthday greetings on a handful of my friends walls. Only those whose birthdays I remembered or noticed because I happened to land on their page on their birthday and saw the greetings from other friends. I didn’t develop many new relationships on Facebook back then.

Then, about a year ago or so, I decided I would wish every friend on my list a happy birthday, if possible. I say if possible because some people have their account set so that only select friends can post on their wall. I changed my account settings to start getting daily birthday reminders.

At first I felt a little funny posting on some of these friends walls because I only knew them from Facebook, but I figured if they don’t like me posting Happy Birthday on their wall, they can delete me as a friend. But would you delete somebody who wished you a happy birthday? I wouldn’t. Unless, of course, you say, Happy Birthday, Mary! You barely look 74. That’s probably not a good idea.

However, some of the best conversations I’ve had stemmed from a simple birthday greeting with a Daytona Beach wedding photographer. I also recommend thanking each and every person individually who has posted a birthday greeting on your wall. Even if you spread it out over two or three days.

If you’re an internet marketer, or just looking for ways to further develop relationships with your prospects, one of the most-commonly missed opportunities and easiest ways to help build a relationship on Facebook, or other similar sites, is to wish somebody a happy birthday.

And be sure to use their name in that greeting, because it suddenly becomes extra special. How long does it take to type, Happy Birthday, Mary!? And even if you do have 5,000 friends, that averages out to roughly fourteen friends a day with birthdays. You can post on all of their walls in five minutes or so.

Everybody wants to feel like they’re special. If not everybody, then the vast majority of us. I know I do. It’s a simple, kind act and the recipient is thrilled that you have acknowledged them on their special day. There’s an old saying, stepping over a dollar to pick up a dime. I think that applies here. Happy Birthday is the dollar. Pick IT up!