Over the past nine or ten years I’ve attended tons of Internet Marketing courses, read scores of books relating to sales and marketing, and spent thousands of dollars on DVD, CD and online courses, all pertaining to promoting a business online, whether it’s an online business or a brick-and-mortar one. I’ve learned lots and lots of valuable information from some pretty savvy marketers.
Also over the years, I’ve seen lots of changes: text-based courses to webinars, searching with Excite and DogPile before Google came along. Then Google came along and there was the infamous “Google Slap”. In a nutshell, a few years ago, Google suddenly changed the ways they used algorithms in searches and, since then, it has been very expensive and difficult to buy their Pay per Click (PPC) ads for terms like ‘how to get rid of cat urine smell’. So, many advertisers not only stopped using Google PPC ads, but PPC ads altogether.
Their thought was that Google was the only game in town. Well, we all know that Google is a big dog, but there are some smaller dogs out there with some mighty powerful bites, one of the best being that one site.
Unfortunately, over the past couple of years, it seems like most of the marketers I’ve listened to have completely forgotten about PPC. It seems all they talk about is Twitter and Facebook as being the easiest way to get traffic to your website, especially if you’re new to Internet marketing. The best thing about those sites is that, for the most part, they’re free.
But you don’t get much traffic from your posts and they’re quickly gone. Plus, you’re not sending your message to a targeted audience. It’s like skywriting over the city of Los Angeles “Hearing Aid Special!” Thousands, maybe hundreds of thousands of people will see the short-lived ad, but most of them won’t need, or think they need, hearing aids, so “Poof”, what a waste.
With PPC ads, though, you have control. I know many of you cringe when you hear the term PPC because you think of Google and how complicated their system is to use and how expensive each click is. There are some PPC ads on Google that cost over $20.00 per click! That’s why so many people became endeared with Twitter and Facebook. But that’s old news. Twitter is so filled with ad pollution and spam that most users won’t even click on anything anymore.
The reason I mentioned them earlier is because I used them quite a bit about eight years ago. I also ran PPC ads on Google and one other company, too. The other service was good, but they went out of business.
Many people are wary of PPC ads because many of the services send “bad” traffic. It’s either traffic being sent by robots or people in India and Vietnam clicking on your ad because they get paid one cent for every hundred ads they click on! They are not like that. I know because not only do I advertise with them, but am an affiliate partner as well. Believe me, the traffic they send you is targeted and legitimate.
And much, much less-expensive than Google! I had to sign a very strict “Terms of Agreement” and submit tax information. This procedure is used by legitimate businesses. If you try to send “bad” traffic to their searches, they will nix you in a hurry!
The bottom line is that you can start an account for only $25.00 and bidding begins at .01 or one penny per click, although they recommend starting at .05 or a nickel per click to get better results, and I agree. So, for ten bucks, you can get 200 used riding lawn mowers for sale, or live visitors to your site, of traffic searching for your specific keywords. Or 200 people who are actively looking to buy, let’s say hearing aids.
How long do you suppose it would take you to get 200 people from Facebook and Twitter to visit your site who, at that very moment, are looking for what you’re offering? Go ahead, I’m waiting. Right. It’s a waste of time. Remember the old adage, “You Get What You Pay For”? It’s not always true, but “free” traffic to your site is usually not the traffic that’s going to fatten your wallet.
Take my advice. Open an account now. Invest a few minutes to set it up its very easy to do and only twenty five bucks will get you started. It is fun and exciting to decide which keywords to choose and how much to bid on each one. Don’t worry, you’ll see your keyword ranking results according to your bid before you place your ad. Google doesn’t do that.
And just so you know, if you do open an account with them from this link, I get a small percentage of what you spend, but it comes from them, not you! Play around a bit. Have some fun. It won’t be long before you’ll see your key words in action and hungry traffic going to eat up your product!