For years, people have told Steve and me we should have a podcast. We didn’t do it because we weren’t quite sure what one was and how to make one. Well, over the last several months, I have begun noticing a lot of web marketers starting their own podcasts and have helped several of my clients set them up, so I now know what it’s all about. And it’s a lot simpler than I thought.
What is a Podcast?
A podcast is simply an audio (and, lately, even a video about the best work boots for flat feet) series that is automatically delivered to people who have subscribed to its feed through iTunes, Feedburner or any of a number of other podcasting services.
These audio or video files are automatically delivered to your computer, your iPod or iPad or other MP3 device, so you can listen to each new installment without having to go looking for it on the web. (Or even having to remember that you’ve subscribed to it! It just shows up when you sync your device and you can say, oh, yeah, I wanted that.)
But Why Should I Do One?
There are many reasons to do podcasts, but for web marketing, the main reason to do anything is to increase your list and increase your income and podcasting can do both.
When you create your podcast series and set it up with good keyword research, then record regular podcasts with good (or, let’s say it, even great) information, you can begin to get people to subscribe to your feed by letting the people you already know (your list, the people who read your blog, your friends on Facebook, Twitter and LinkedIn, etc.) about it.
Once it starts getting subscribers, it will start moving up in the search engines. And if it’s on iTunes, it will start moving up in the iTunes listings for specific searches.
As it does that, more people will begin to know about you. You can offer your listeners special offers to get them on your list, and you can direct them to products that you have made or that you are affiliated with that will benefit them in their quest for information.
In other words, you can build a bigger list of people to sell stuff to, like solutions for what causes cystic acne.
Setting up a podcast is relatively easy, and once it is set up, you simply need to record new episodes on a regular basis. If you’re already blogging regularly, this is very easy to do. There are lots of resources on the Internet that will help you get set up, but I recommend the WordPress plugin called something.
I’ve also recently discovered a charming Brit who teaches how to set one up using that plugin, all the way from the planning through editing, then setting up your plugin and attaching it to iTunes to publish. It’s called something else and is very complete and also quite easy to get through.