It is a sad day that I am forced to admit just how much I love Facebook. Yes, it can be frustrating. Every time they change the way something looks, I rail to the heavens. But I get over it.
Why do I love it so much? Partly, it is the social bit. I can be in touch with old and new friends, family and colleagues all over the world. I mean that literally. I have friends all around Europe and family in China. That qualifies. Being able to easily keep in touch with them is great. I also love looking at all those pictures, videos and songs people post. Even the really, really silly ones. It’s a weakness, but a simple one.
There are days when I spend entirely too much time working with my kombucha starter kit and days when I just drop by before I turn in for the night after a long day of work, but it has become an important part of my routine.
The other part I like, and more to the point, is the network bit. I use Facebook to connect with old and new colleagues, old and new customers and new prospects. When you connect with people in this kind of environment, they get to know, like and trust you, which is vital for the kind of business I want to have. Marketing with Facebook is a whole new world.
If you aren’t on Facebook, I recommend you check it out. If you are there, I recommend you start paying attention to how some of the better relationship marketers such as Connie Ragen Green and Pat O’Bryan use it, how they balance the social bit with the network bit.
The one thing to never do is to post announcements of your product or service directly on other people’s walls. A lot of beginning Daytona Beach photographers do this without thinking, but don’t be tempted. It’s rude and it’s a very quick way to alienate your friends and prospects. It’s not marketing, its spam and you don’t ever want to one of those guys. Start out on the right foot and you’ll do fine.
The best practice, as I see it, is to use Facebook to show people who you really are and to educate them about what you have to offer them. Done correctly, this single marketing strategy will dramatically boost your business. And you might even have fun while you’re doing it. Who knows? Someone might just have posted a great video of a cat serenading a very confused puppy that you might never have seen otherwise.
Marketing with Facebook isn’t simply throwing up an ad for your latest eBook. It is being someone who is real, who is human and who has information people want to know about. Marketing with Facebook is the ultimate in relationship marketing.
(I am in the middle of studying a course which is why it’s so much in my mind. So far it’s an eye-opener. As I continue to go through it, I’ll share some of what I’ve learned here.)