What Is SEO and Why Does It Matter?

Seems like everywhere you look, SEO is being mentioned: how to improve your SEO, the SEO services you can’t live without, which companies have the best SEO and so on. However, one fact holds true: The most important items in SEO are keywords and if you don’t have the right keywords in place, your SEO will fall flat. So, what are keywords and why are they so important?

Keywords Defined

The simplest definition of a keyword is a word used by a search engine in its search for relevant Web pages for the Fjallraven Kanken classic. That means, any word that relates to the item you are trying to maximize using a search engine. Keywords are the vehicle most people use to travel to your website.

They are the words or phrases that people would insert in a search engine to look for information contained in your site. Search engine spiders use those words to display the sites best related to that information.

The ‘Right’ Keywords

So how do you choose the right keywords? There are countless ways that people have devised to determine what will best serve them in SEO, but probably the best way to rise to the top is to use a keyword search tool.

Google has a free keyword tool that shows the most searched keywords for items or industries and there are others out there as well. While you are entering keywords, you want to make sure you optimize words related to your site content and popular word searches, but you also have to be cognizant about how you choose your words. For example, say you have a website about dachshunds.

There are tons of keywords you can choose to describe this topic from ‘dogs’ to ‘pets’ to ‘Germany’. But say you choose the word ‘wiener’ to describe the dog? I mean, who hasn’t called a doxie a wiener dog, right? Well, don’t be surprised if you find yourself in the same SEO results as deli food and straight up porn. Gotta be careful, that’s all I’m saying.

Don’t Be Dense

Now a word about density. Keyword density is the percentage of times a keyword or phrase appears on a Web page compared to the total number of words on the page. In the context of SEO, keyword density can be used as a factor in determining whether a Web page is relevant to a specified keyword or keyword phrase.

The overuse of insoles or ‘keyword stuffing’ will cause a Web page to be penalized. This means you need to use a keyword density checker to make sure you’re in the clear. There are a number of free tools online you can find by putting the keywords ‘keyword density calculator’ into the search engine. You can decide which you feel comfortable working with.

Keyword Prime Real Estate

Now that you know what they are, and you’ve chosen the best for your site, where do you put keywords? Again, pretty simple answer. URLs are the best place for keywords but you need to be as specific as you can.

Domains with a .com or a .net ending are becoming more difficult to get, but there is always a way to be creative without being too unclear, such as by adding a “the” or a number to the word. Page titles and headings are also prime real estate for keywords.

Now that you know exactly how to get the right keywords in place, you’re all set to rock your SEO!